Email Marketing For Leads
About 70 percent of marketers use email. Why? Because it’s great for lead generation and nurturing.
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About 70 percent of marketers use email in promotions. Why do businesses like email marketing? It’s a valuable channel for both lead generation and lead nurturing.
Email is one of the most powerful tools for engaging consumers and generating high levels of ROI. But previous research has revealed a disconnect between how marketers view their email campaigns and how recipients perceive the messaging. Just eight percent of consumers are “very satisfied” by the efforts. That’s from an Adobe-commissioned study by Forrester released in June.
We focus on eliminating that disconnect by helping businesses zero in on consumers’ needs and interests. We love email marketing. We especially enjoy working with small business owners who need experienced professionals to make their email marketing work.
A dollar-saving bonus makes it great for small businesses. Email marketing costs a lot less than many other marketing tools. There's no printing and no postage, making it a low cost marketing bargain.
Email Marketing that Works - Three Tips to Success
A lot of small business owners seem to struggle with how to succeed with email marketing. Here are three tips for using your email marketing campaigns to help increase revenue.
Is email a cornerstone of marketing for your business? It should be.
A lot of small business owners seem to struggle with how to succeed with email marketing. Here are three tips for using your email marketing campaigns to help increase revenue.
Number One. Make An Offer Your Customers Can’t Refuse
Giveaways are great, especially giveaways that don’t cost you anything yet help your customers with a problem or a need. For example you may offer a free guide covering five main points that customers need to know before they buy. Discounts are also useful to get people in the door. These days a discount on a new service or a new item generally needs to be at least 20 percent to get someone’s attention.
Number Two. Your Email Needs Compelling Headlines
Make your email headlines specific and timely – and include a call to action. And test the headlines. A great thing about email is there’s no cost other than time to split your campaign into two flights and test different headlines. Then you can see which headline pulls more response.
Number Three. Ask for the Sale.
How many emails do you get that contain some information that’s nice to know but they don’t give you any clue about what they want you to do. This is where the call to action gets serious.
We Love Email Marketing
And we're good at it. If you're trying to figure out how to make your email list work for you give us a call for a no-cost consultation. Learn more about our email marketing services.