Email Marketing For Leads
About 70 percent of marketers use email. Why? Because it’s great for lead generation and nurturing.
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About 70 percent of marketers use email in promotions. Why do businesses like email marketing? It’s a valuable channel for both lead generation and lead nurturing.
Email is one of the most powerful tools for engaging consumers and generating high levels of ROI. But previous research has revealed a disconnect between how marketers view their email campaigns and how recipients perceive the messaging. Just eight percent of consumers are “very satisfied” by the efforts. That’s from an Adobe-commissioned study by Forrester released in June.
We focus on eliminating that disconnect by helping businesses zero in on consumers’ needs and interests. We love email marketing. We especially enjoy working with small business owners who need experienced professionals to make their email marketing work.
A dollar-saving bonus makes it great for small businesses. Email marketing costs a lot less than many other marketing tools. There's no printing and no postage, making it a low cost marketing bargain.
Own A Small Business? Here's Why You Need A Website
Here’s why your small business needs a website if you want to take control of your business’s best information on the web.
Why You Need A Website
Control the best information about your business on the web.
Here's a scary small business statistic - 42 percent of all small businesses don’t have a website. That’s better than it’s been. But the news is not all good.
In the midwest 58 percent of small businesses don’t have their own site. And 77 percent of very small businesses –with gross revenue under a million dollars – don’t have a site.
If your business doesn’t have its own site and someone tries to look you up on the web what are they going to find? They’re only going to find stuff that other people have posted about your business. And it may not be all that complimentary.
If you want to control the best information about your business on the web you have to have your own site.
When you talk with small business owners about why they don't have a website they're likely to say they can't afford it. That's just not the case.
Sure, there are agencies who won't talk to you for less than $5,000. We're not one of them.
Part of our mission is to make professional marketing services affordable for small businesses.
Our websites start at $1,000. That includes five pages of content optimized to give your site the best shot at online visibility.
When you decide you want to take control of your business's presence on the web we'd like to talk with you.
Making Web Sites Affordable & Effective for Small Businesses
Three years ago 52% of small businesses didn’t have a web site. A new survey shows that now 46% of small businesses still don’t have a web site.
Can a small business afford not to have a web site?
Three years ago 52% of small businesses didn’t have a web site. A new survey shows that now 46% of small businesses don’t have a web site.
That’s progress. But it’s still 46%. That means nearly half of small businesses aren’t going to be found by potential customers who search for products and services they need and want.
Three Reasons
Ask those 46% why they don’t have a web site and you’re likely to get at least one of these three reasons.
One – They think a web site isn’t relevant to their type of business. Actually consumers search for everything online. Just ask Google – they handle an estimated 5.5 billion searches every day.
Two – They think they can’t afford it. They really can’t afford not to have a web site.
Three – They’re using social media and they think that’s enough. The thing is you just can’t do on social media everything you need to do to explain your business to people who want to know if you can meet their needs.
“We’re committed to making web sites affordable for small business owners.”
We’re Looking For That 46% Who Don’t Have A Web Site.
Call us hopelessly optimistic, tell us we’re tilting at windmills, even suggest we’re on a mission impossible. That’s fine with us.
We’re committed to making web sites affordable for small business owners. Web sites that articulate details of their business and their mission. Web sites that proudly proclaim to the entire world the unique value – and added value – of the products and services they provide. Web sites that help prospective customers find them.
Let’s talk about the whole perception that web sites are expensive. It depends on who you ask. Like many other creative service providers web developers are all over the scale in terms of price. Some of them won’t talk with you for less than the price of a luxury dream vacation.
Our Sites Start At A Fraction Of Those Rates
It’s part of our commitment to small business owners in this region.
Looking for an affordable and effective web site for your business? Give us a call for a no-cost consultation. Or use our convenient contact form to send us an email.
Facebook Video Ads: Great for Small Businesses
Can your small business use video ads on Facebook? You bet you can! We make it easy and you can do it at a reasonable cost.
Video makes compelling and engaging ads on Facebook. This was shot on a phone! click through to see the ad & watch the video on Facebook!
Video on Facebook is an efficient way to reach people
Small businesses can do this. We can help you do it easily and at a reasonable cost.
Here’s an example. Leelanau Uncaged on Saturday, September 24 had a great turnout. One business manager told us it was their biggest day of the whole year.
Part of the promotion was a Facebook video ad.
We took a 23 second video that was shot on a phone last year. We turned it into a Facebook ad and here’s what happened.
- We reached 29,000 unique individuals
- We had 33,000 video views – as many as 3,000 views a day
We Make It Easy
We did nothing to the video – no production at all. So why did it work so well? We did a few things in configuring the ad that made all the difference.
The cost was less than peanuts. The turnout was great and local businesses had a phenomenal day.
Looking for a way to make Facebook work for your business?
Give us a call for a no-cost consultation. Or use our convenient contact form to send us an email.
A Milestone for Us - Our 10th Anniversary!
We're happy to bring our experience with large organizations to the small business arena. Mom and pop shops may need those skills even more than those we've worked with who had budgets in the millions.
This month we celebrated our tenth anniversary in business as Due North Marketing Communications Inc.!
We're happy to have made it this far. We incorporated in an economy that seemed as challenging as '08. Actually it turned out to be a good strategy because as companies downsized they were happy to outsource. Small businesses turned to small agencies who could keep costs down because of low overhead.
We discovered we loved the small business niche. Entrepreneurs are great fun to work with. They know they need some help and they also know they need someone with the expertise to advise them on what they need to do in marketing.
What we enjoy most is working with small business owners who have exactly that outlook. That's where we can be most productive and helpful.
We're happy to bring our experience with large organizations to the small business arena. Mom and pop shops may need those skills even more than those we've worked with who had budgets in the millions.
We've opened up access for small businesses to the world of affordable Facebook services, online video that engages like nothing else, web sites that don't cost a bazillion dollars, email newsletters that save the cost of printing and postage and that can reach prospects wherever it's most convenient for them. And on and on.
That's what our commitment to small business is all about - great service at a great price with more than 40 years of professional expertise as a starting point.
Aren't we ever going to retire? Not as long as we're having this much fun and feeling as appreciated as we do now. We tried to retire once and we got bored. We have traveled, vacationed and relaxed more than we ever imagined. Plus we missed the work we love, which makes it seem not like work at all.
No, no hoopla around this anniversary. We're saving that for the 25th.