Email Marketing For Leads
About 70 percent of marketers use email. Why? Because it’s great for lead generation and nurturing.
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About 70 percent of marketers use email in promotions. Why do businesses like email marketing? It’s a valuable channel for both lead generation and lead nurturing.
Email is one of the most powerful tools for engaging consumers and generating high levels of ROI. But previous research has revealed a disconnect between how marketers view their email campaigns and how recipients perceive the messaging. Just eight percent of consumers are “very satisfied” by the efforts. That’s from an Adobe-commissioned study by Forrester released in June.
We focus on eliminating that disconnect by helping businesses zero in on consumers’ needs and interests. We love email marketing. We especially enjoy working with small business owners who need experienced professionals to make their email marketing work.
A dollar-saving bonus makes it great for small businesses. Email marketing costs a lot less than many other marketing tools. There's no printing and no postage, making it a low cost marketing bargain.
A Milestone for Us - Our 10th Anniversary!
We're happy to bring our experience with large organizations to the small business arena. Mom and pop shops may need those skills even more than those we've worked with who had budgets in the millions.
This month we celebrated our tenth anniversary in business as Due North Marketing Communications Inc.!
We're happy to have made it this far. We incorporated in an economy that seemed as challenging as '08. Actually it turned out to be a good strategy because as companies downsized they were happy to outsource. Small businesses turned to small agencies who could keep costs down because of low overhead.
We discovered we loved the small business niche. Entrepreneurs are great fun to work with. They know they need some help and they also know they need someone with the expertise to advise them on what they need to do in marketing.
What we enjoy most is working with small business owners who have exactly that outlook. That's where we can be most productive and helpful.
We're happy to bring our experience with large organizations to the small business arena. Mom and pop shops may need those skills even more than those we've worked with who had budgets in the millions.
We've opened up access for small businesses to the world of affordable Facebook services, online video that engages like nothing else, web sites that don't cost a bazillion dollars, email newsletters that save the cost of printing and postage and that can reach prospects wherever it's most convenient for them. And on and on.
That's what our commitment to small business is all about - great service at a great price with more than 40 years of professional expertise as a starting point.
Aren't we ever going to retire? Not as long as we're having this much fun and feeling as appreciated as we do now. We tried to retire once and we got bored. We have traveled, vacationed and relaxed more than we ever imagined. Plus we missed the work we love, which makes it seem not like work at all.
No, no hoopla around this anniversary. We're saving that for the 25th.
Email Marketing With A Newsletter
Email newsletters are one of the fastest, easiest and most cost efficient ways of reaching your clientele.
We're frequently surprised to find small business owners who have an email database of customers - and they're not using it. Email newsletters are one of the fastest, easiest and most cost efficient ways of reaching your clientele with important product and service updates that they're likely eager to hear.
When it comes to receiving permission based marketing communications 77% of consumers said they prefer to get it through email.
Yes, you need to be creative about your email content. Equally important if you really want your email to produce you need to spend at least as much time on the strategy behind the email.
Email is easy to use for split testing, or AB testing. For example you can test the subject line – and most serious email marketers do. Try subject line A and subject line B. And keep testing to see what works best. Don't stop there - you can test any number of elements in your email to determine if there's an offer that works better than others.
Choose your email platform with care. Our experience is that some are much more straightforward to work with than others. And if you're not using a platform that can be easily viewed on a mobile device you're missing out on 75 percent of your potential target.
Our clients who use email newsletters for marketing love it. They like the direct channel to their customers, they like the quick turnaround from concept to delivery, and they like the fact that it's so much less costly and more immediate than surface mail.
Another advantage is that there are few barriers to entering the email marketing realm. All you need is a good permission based email list and some great content about your products and services.
And as long as you provide useful information and great offers you'd be surprised how frequently you can connect with your clients without wearing out your welcome.