Expertise doesn't develop overnight. At Due North we bring 80+ years of combined experience to solving your communications problems.
Ruth Steele WalkerCreative and targeted programs that make an impact are the hallmark of experienced marketing professional Ruth Steele Walker. Focusing on results that improve the bottom line, she accelerates projects from conception to implementation with a mastery of writing, production, placement, budgeting and coordination.
During more than 25 years with Foremost Corporation of America, the
nation's leading insurer of manufactured housing and recreational
vehicles, Walker consistently produced effective communications programs
that resulted in increased net written premium. Her expertise in crisis
communications was a vital part of Foremost's exemplary customer
service in the wake of hurricanes, floods and earthquakes. Walker
specializes in communications targeting the 50+ demographic, with an
emphasis in communications for the 65+ segment.
Among other achievements, Walker developed communications for the merger of Foremost and Farmers Insurance, addressing audiences including customers, employees, trade and consumer media. For Foremost's 50th anniversary, she created a celebration program of internal and external promotions, special events, recognition and a 162-page commemorative book.
Earlier in her career, Walker was a newspaper reporter, a TV and radio
producer, and worked in national sales and traffic at network TV
affiliates. Walker earned a BA in journalism from Michigan
State University and an MS in communications from Grand Valley State
She and her husband Scott operate a small vineyard in Michigan's
Leelanau Peninsula, producing premium vinifera wine grapes. The vineyard
has been the largest local supplier for Suttons Bay wine label L.
Mawby, recently named one of the world's top producers of sparkling
Focused on increasing client visibility both online and off Scott Walker is an accomplished marketing professional who has a proven ability in social and traditional media. Equally experienced with small budgets and large campaigns he works most in Facebook, online video production, web development and email newsletters.Returning to the private sector after several years of public service, Walker joined Due North in 2004. From 1994 to 2003, he was one of five top administrators appointed to the Michigan Department of Community Health, the largest department of state government. There, he directed a $10 million annual health promotions program.
Among other achievements, he developed brand strategy for MIChild and Healthy Kids, generating applications for health care coverage for more than 350,000 low-income children. Walker also repackaged the department's smoking cessation product and executed new marketing strategies that increased engagement by more than 800 percent.
Earlier in his career, Walker was a TV and radio news director, anchor, reporter, editor and producer. He also instructed at the university level as an adjunct professor in broadcast news and marketing communications. Walker studied TV, radio and film at CMU and earned a BS in marketing and management from the social relations program at the William James College of Grand Valley State University.
He and his wife Ruth operate a small vineyard in Michigan's Leelanau
Peninsula, producing premium wine grapes. The vineyard has supplied fruit for more than 20 years to Suttons Bay wine label L. Mawby, recognized as one of the world's top producers of sparkling wines.
10 Questions with Scott Walker
Ruth Steele Walker