Keeping in Touch With Customers With ENewsletters

We’ve all heard that it costs five times as much to get a new customer as it does to keep one. So what is the best way to reach customers, especially in these perilous times?

We recommend enewsletters a lot and the results that we’re seeing these days tell us just how successful these newsletters are at reaching people.

When we look at the analytics that show newsletter opens, we’re seeing a lot more opens than before. Some people are opening newsletters eight times, 11 times, 15 times.

That’s great news. It helps that people have more time to read their email, but also people find these emails interesting. We believe it’s the stories AND the images. Images that show before and after photos or that feature and new products are especially interesting.

Plus, one of the great things about email marketing is that people can come back to an email time after time to find more items they’re interested in, seeing more value that our clients provide.

Enewsletters are a great way to remind customers that you’re ready to meet their needs, to announce a business reopening or to announce new services that you’re planning to offer. Best if all, it’s cheap and it’s fast.

If you’re looking for great ways to stay in touch with your customers we’d be happy to help.

Photo by Clark Tibbs on Unsplash